As the largest outdoor electronic music festival in the UK and the originator of the British outdoor electronic music festival, Creamfields has been in existence for 21 years since its establishment in 1998.
Nowaday, Creamfields' steps across 22 countries all around the world, with a record number of hundreds of thousands of people participating in it, successfully attracting global participation and attention.
In 2017, BHM introduced Creamfields to mainland China, and successfully held a number of large-scale electronic music parties in Guangzhou, Chengdu, Beijing, Xiamen and Shanghai. Attracted numerous fans and the response was unprecedented, leading the domestic outdoor festival market.